Exclusive Rewards is the UK’s leading invitation-only cashback and rewards platform. Providing white label services for well-known brands means they are responsible for hundreds of websites and apps and are trusted to deliver a first-class responsive and dynamic service for their clients.

They recognised their requirements would become more complex as their business grew; and they knew they’d need added flexibility, alongside a level of uniformity that would help keep the multitude of their systems secure and controllable.

Exclusive Reward’s business model is dependent on technology that is both complex and subject to fast-moving change, so a deep understanding of what it takes to maintain this, whilst protecting and retaining controllability of sensitive data and still encouraging and enabling innovative thinking within the business was key. A detailed understanding of financial systems and cashback models was also essential.

It was crucial that Exclusive Rewards partnered with a team who had the highest levels of technical expertise and who could create logical yet creative solutions that would grow with the business.

From our first ever consultation with Reach Aware it was very clear and obvious they could offer the kind of support and expertise that made the working relationship feel more like a partnership than a normal company-client arrangement.

Neil Wilson, CEO of Exclusive Rewards

What did we do?

  • Our experience with and knowledge of complex systems meant we were able to build an entirely bespoke solution. This included developing fully scalable, cloud-based website and mobile apps that were based on a single code, making the operation of multiple white labels more efficient and straightforward.
  • The single API (application programming interface) that we developed to power the entire set-up, and its integration into third party apps, meant the system was fully compatible with all the required external programmes.
  • We developed a powerful backend admin system to provide simple and more user-friendly control.
  • We provided holistic business consultancy services alongside our technical solutions. This ensured an integrated approach to Exclusive Reward’s products, operations and business growth.
  • Facilitated connections with new potential partners for Exclusive Rewards, helping to drive the business forward into new areas.
  • We provided high-quality ongoing support. This relieved the pressure from Exclusive Rewards’ internal team, who had the reassurance of knowing help was at hand when needed, and the security of knowing that day-to-day ongoing development needs were taken care of.

The Result

  • Increased growth for Exclusive Rewards. We’re really proud of the part we’ve played in their increased and ongoing success.
  • The elegant, scalable and adaptable solution we provided has evolved with the business whilst remaining stable and secure.
  • More efficient and straightforward user experience internally at Exclusive Rewards and for their customers.
  • The original system has been evolved into a platform that seamlessly supports hundreds of white labels, all from a single code.
  • An ongoing relationship with Exclusive Rewards, supporting and maintaining their systems. We look forward to working with them for a long time to come.

Reach Aware have a solution for each and every technological hurdle we have encountered; and the confidence and knowledge they exude when in client meetings, even with large corporates, is testament to how well they know and understand our business.

Neil Wilson, CEO of Exclusive Rewards